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STKI’s “Israeli IT Market” Definition & Model:

STKI Methodology: Equilibrium Model 

Most research firms are either "demand-based" (market information based on data from organizations: users of IT) or "supply-based" (market information based on data from IT vendors).

STKI is among the few research firms globally - and the only one in Israel - using an equilibrium model:

The sum of all IT expenditures (from users) has to be equal to all IT sales (from vendors).

In order to understand the “IT Market”:  (what is bought/sold in Israel) What users bought? From whom? Why?

Our study looks at any vendor value (products/services) sold to enterprises in Israel; taking into account the client’s view/mindshare of value delivered


STKI definition of the Israeli IT market should include the following:

  1. Basically we want to count everything that IT departments buy and vendors sell for the IT use in Israel.

  2. While personnel expenditures of employees’ salaries is not counted, staff augmentation is counted.

  3.  Hardware expenditures are counted taking out any amortization and other financial amounts.

  4. Software expenditures include licenses and maintenance costs.

  5. Value Added Services had to neutralize contractor/subcontractor relationships and give credit for the project only to the vendor doing the actual work.

  6. IT Market covers all “outside” expenditures of IT departments in Israel.

  •  IT departments of multinational companies that have their headquarters in Israel are counted but not the expenses of subsidiaries outside of Israel that buy their products or services locally.

  • Only local expenditures of Israeli subsidiaries of multinationals are counted.

What do STKI analysts do during the year?

  1. During the year STKI analysts continuously meet with clients (users) as well as meetings and briefings by vendors.

  2. We hold dozens of webinars and round table discussions each year. And our STKI Annual summit in which we present our analysis and annual research.


We are engagement-driven. In our many interactions with technology users (e.g. CIOs, CDOs, IT managers, Innovation managers etc.), our objective is to understand the role of Technology in the organization and the corresponding technological strategy, as well as to gain an overview of ongoing and planned projects and strategic decisions. Furthermore, there is an exchange of thoughts on the users’ experience with IT vendors and their criteria for vendor selection.


STKI analysts are involved in:

Quality assessment of products and vendors

  • Strategy and architectural solutions

  • Procurement questions

  • Decisions on new technologies

  • Understanding their budget

  • Help in best practices/staffing ratios for the Israeli Market

  • Much more


Through the interactions with IT vendors we gain a profound understanding of the organization, portfolio and the market positioning of the relevant vendors.
This way we can assess the revenue information by different dimensions. Moreover, we discuss the market perspectives and outline our market development scenario.


STKI analysts are involved in :

  • Market understanding

  • Industries needs and projects

  • New products and services

  • Product packaging and marketing strategies

  • Much more



This web site contains reports by STKI’s analysts whose educated opinions are based on personal experience, meetings with clients, vendor briefings, information provided by third-party research subjects, and secondary research sources.

STKI makes no warranties, express or implied, concerning the quality, fitness for a particular purpose, title or non-infringement of this report, or the results to be obtained therefrom or any system or process that may result from customer’s implementation of any recommendations STKI may provide.

STKI expressly disclaims any warranty as to the adequacy, completeness or accuracy of the information contained in this report. Customer is solely responsible for any business decisions it makes to achieve its intended results.

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