Einat Shimoni
EVP and Senior Analyst
Who I am
Einat has been working in STKI since 1996, holds a BA in social studies from Bar-Ilan University and an MBA from Tel-Aviv University.
Einat has been analyzing and researching customer experience technologies and strategies, as well as data & analytics strategies for over 25 years.
She provides in-depth analysis on these topics with a special emphasis on the Israeli IT market reality.
She frequently speaks at summits, conferences, courses, and workshops.
Einat holds a BA in social studies from Bar-Ilan University and an MBA from Tel-Aviv University.
What I cover
Customer engagement strategies:
• Customer Experience
• CRM
• Marketing Automation
• Omni channel
• Service Design
Data driven transformation:
• Data strategy
• Data operations
• Data science, Machine Learning and AI
• Democratization
• literacy and monetization
